From 7th to 9th August, Kind Malaysia 2025 took place
Global Collaboration through Business Events
Gateway to East ASEAN – Elevating Business Events in Asia Pacific
Sabah is set to become the premier gateway for business events (BE) in East ASEAN, positioning itself as a strategic hub for growth in the Asia Pacific region. With its world-class facilities, unique natural beauty, and vibrant cultural diversity, BE in SABAH offers a dynamic platform for international industry leaders to converge, connect, and collaborate. This exclusive event provides unmatched opportunities for networking, knowledge exchange, and innovative partnerships, driving the future of business events across the Asia Pacific. Experience Sabah’s unmatched potential as the ultimate destination for impactful business events.
MESSAGE FROM
“I am confident that the Business Events Forum will not only be a platform for knowledge exchange but also an opportunity to discover the endless possibilities that Sabah holds for business ventures
MESSAGE FROM
“I am confident that the Business Events Forum will not only be a platform for knowledge exchange but also an opportunity to discover the endless possibilities that Sabah holds for business ventures
MESSAGE FROM
“I am confident that the Business Events Forum will not only be a platform for knowledge exchange but also an opportunity to discover the endless possibilities that Sabah holds for business ventures
MESSAGE FROM
“The 2nd International Business Forum – BE in SABAH is designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development.
MESSAGE FROM
“The 2nd International Business Forum – BE in SABAH is designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development.
Chief Executive Officer, International Congress and Convention Association (ICCA)
Dr. Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA), brings over 20 years of expertise in the meetings, association, and leisure industry. A proven leader, he has held key roles, including CEO of the Sri Lanka Convention Bureau and Vice President at Kuoni. His experience spans pivotal positions in Dubai, notably at Congress Solutions International, driving large-scale international meetings in the UAE and the region. Senthil holds advanced degrees in business administration and a Ph.D., reflecting his dedication to growth and innovation. Recognized as Global Business Events Strategist of the Year by PCMA, he leads ICCA’s 1,150 members across 100+ countries, advancing the association meetings industry with unmatched data and development opportunities.
Chief Executive Officer, Sabah Tourism Board (STB)
Julinus Jeffery Jimit is a Chartered Accountant by profession with over 12 years of experience at in Ernst & Young. Bringing a wealth of expertise in finance and management, he served as the Senior Product Manager and Chief Financial Officer of Sabah Tourism Board for over a decade, where he played a pivotal role in strategic initiatives before ascending to the CEO position. A certified Train the Trainer, Julinus is also a member of the Malaysian Institute of Accountants, the Malaysian Institute of Internal Auditors, and the Malaysian Institute of Management. Since 2014, he has been instrumental in spearheading the development of Sabah's Rural and Community-Based Tourism, showcasing his commitment to sustainable growth. With a Bachelor’s degree in accounting, he is well-versed in compliance and corporate governance, enabling him to drive excellence in all his endeavours.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, Excellerated Business School®️ for Entrepreneurs
A pioneering educational entrepreneur and sustainability advocate, Dame Cordova has spent over four decades empowering purpose-driven leaders worldwide. As owner and CEO of Excellerated Business School®️ for Entrepreneurs and the transformative Money & You® program, she has impacted hundreds of thousands across 85+ countries in six languages, with her influence extending to millions through notable graduates like Robert Kiyosaki, co-author of Rich Dad Poor Dad. Her teachings focus on vital, non-traditional subjects, including leverage, economic engines, and building socially responsible businesses. A lifelong humanitarian, Dame Cordova champions innovative education systems and renewable energy solutions as key elements for eradicating poverty and hunger globally. Her dedication to uplifting humanity continues to inspire leaders and drive positive, lasting change.
Co-Founder & Managing Partner, Event Design Collective GmBH
Ruud Janssen, CMM, DES, CED, is a Switzerland-based innovator specialising in event design to drive meaningful change for NGOs, membership organisations, and corporations. As a trusted trainer and advisor, he has collaborated with esteemed clients, including the International Olympic Committee, United Nations, Google, Bayer, Wikimedia Foundation, and the Internet Society. Co-creator of the #EventCanvas and co-founder of the Event Design Collective, Ruud integrates functional, social, and technological advancements to transform business and event models. Fluent in English, Dutch, French, and German, Ruud is a sought-after global speaker and author on Event ROI, Virtual and Hybrid Events, and Event Innovation. A former MPI International Board Director and certified MPI Global Trainer, he brings a deep understanding of the complexities of designing impactful events for diverse industries worldwide.
Chief Executive Officer, International Congress and Convention Association (ICCA)
Dr. Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA), brings over 20 years of expertise in the meetings, association, and leisure industry. A proven leader, he has held key roles, including CEO of the Sri Lanka Convention Bureau and Vice President at Kuoni. His experience spans pivotal positions in Dubai, notably at Congress Solutions International, driving large-scale international meetings in the UAE and the region. Senthil holds advanced degrees in business administration and a Ph.D., reflecting his dedication to growth and innovation. Recognized as Global Business Events Strategist of the Year by PCMA, he leads ICCA’s 1,150 members across 100+ countries, advancing the association meetings industry with unmatched data and development opportunities.
Chief Executive Officer, Sabah Tourism Board (STB)
Julinus Jeffery Jimit is a Chartered Accountant by profession with over 12 years of experience at in Ernst & Young. Bringing a wealth of expertise in finance and management, he served as the Senior Product Manager and Chief Financial Officer of Sabah Tourism Board for over a decade, where he played a pivotal role in strategic initiatives before ascending to the CEO position. A certified Train the Trainer, Julinus is also a member of the Malaysian Institute of Accountants, the Malaysian Institute of Internal Auditors, and the Malaysian Institute of Management. Since 2014, he has been instrumental in spearheading the development of Sabah's Rural and Community-Based Tourism, showcasing his commitment to sustainable growth. With a Bachelor’s degree in accounting, he is well-versed in compliance and corporate governance, enabling him to drive excellence in all his endeavours.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, Excellerated Business School®️ for Entrepreneurs
A pioneering educational entrepreneur and sustainability advocate, Dame Cordova has spent over four decades empowering purpose-driven leaders worldwide. As owner and CEO of Excellerated Business School®️ for Entrepreneurs and the transformative Money & You® program, she has impacted hundreds of thousands across 85+ countries in six languages, with her influence extending to millions through notable graduates like Robert Kiyosaki, co-author of Rich Dad Poor Dad. Her teachings focus on vital, non-traditional subjects, including leverage, economic engines, and building socially responsible businesses. A lifelong humanitarian, Dame Cordova champions innovative education systems and renewable energy solutions as key elements for eradicating poverty and hunger globally. Her dedication to uplifting humanity continues to inspire leaders and drive positive, lasting change.
Co-Founder & Managing Partner, Event Design Collective GmBH
Ruud Janssen, CMM, DES, CED, is a Switzerland-based innovator specialising in event design to drive meaningful change for NGOs, membership organisations, and corporations. As a trusted trainer and advisor, he has collaborated with esteemed clients, including the International Olympic Committee, United Nations, Google, Bayer, Wikimedia Foundation, and the Internet Society. Co-creator of the #EventCanvas and co-founder of the Event Design Collective, Ruud integrates functional, social, and technological advancements to transform business and event models. Fluent in English, Dutch, French, and German, Ruud is a sought-after global speaker and author on Event ROI, Virtual and Hybrid Events, and Event Innovation. A former MPI International Board Director and certified MPI Global Trainer, he brings a deep understanding of the complexities of designing impactful events for diverse industries worldwide.
Director of Corporate Image & Communications, Thailand Convention & Exhibition Bureau (TCEB)
Nooch Homrossukhon, with over 20 years in Thailand’s MICE industry, is currently the Director of Corporate Image and Communications at the Thailand Convention & Exhibition Bureau (TCEB). Previously, she led TCEB’s Conventions Department, advancing Thailand as a premier MICE destination through strategic initiatives and marketing efforts. Her career includes 11 years in Meetings and Incentives (MI) and 4 years in Conventions, where she managed notable events like the SITE Global Conference 2019 and the carbon-neutral ICCA Congress 2023 in Bangkok. Her industry expertise and commitment to cross-cultural collaboration have strengthened international partnerships, making a substantial impact on Thailand's MICE landscape.
Founder & Chairman of Bumiati Holdings Sdn Bhd cum President of MACEOS
Datuk Dr M Gandhi is a prominent figure in the Asia Pacific trade exhibition industry, with over 30 years of experience in sectors such as food, renewable energy, infrastructure, defence, and security. As Founder and Chairman of Bumiati Holdings Sdn Bhd, an investment holding company, he focuses on property, agriculture, renewable energy, business events, and tech start-ups. His leadership has enabled multinational companies to expand into India and ASEAN. He founded Kind Malaysia to bridge the corporate world with civil society through exhibitions. Currently, he serves as Director at DSA Group and President of MACEOS for the 2024/2026 term.
Chairman, Indonesia Exhibition Companies Association (ASPERAPI)
Hosea Andreas Runkat serves as Deputy General Manager of the Jakarta Convention Center (JCC) since February 2023 and has been Chairman of ASPERAPI since 2019. With extensive experience in management and technical consulting, he has advised major convention centers in Indonesia, including Jogja Expo Centre, Celebes Convention Centre, and Medan Convention Centre. Hosea played a key role in drafting regulations for the standardization of independent convention and exhibition venues and MICE competencies in ASEAN. He actively participates in international MICE organizations such as ICCA, UFI, UIA, and AIPC. Committed to innovation and collaboration, Hosea aims to enhance the MICE industry's growth and global competitiveness, envisioning a brighter future for MICE in Indonesia.
President of C.I.S Network Sdn Bhd cum The Asian Federation of Exhibition and Convention Associations (AFECA)
Dato’ Vincent Lim is the Founder and President of C.I.S, a leading exhibition organiser based in Kuala Lumpur. Since establishing C.I.S in 1994, he has positioned the company as a key player in the business events sector, managing eight major exhibitions across diverse industries, including architecture and engineering. His strategic vision has led to regional expansion, notably in Jakarta, Indonesia, while driving economic growth and addressing the evolving needs of emerging markets. In addition to his role at C.I.S, Dato’ Vincent Lim serves as President of AFECA (Asian Federation of Exhibition and Convention Associations) and is a board member of MyCEB (Malaysia Convention & Exhibition Bureau). He also contributes to the next generation of industry leaders as an Adjunct Professor at Taylor’s University, merging academic insight with practical expertise.
Chief Executive Officer, East West Planners
Janet Tan-Collis, Chief Executive of East West Planners, brings over 40 years of expertise in the Business Events industry. Leading a full-service experiential solutions provider specialising in MICE (meetings, incentives, conferences, events) and niche leisure travel, Janet leverages technology to innovate digital MICE solutions, making event planning accessible and efficient. She is the Honorary President of SACEOS, has held key roles with SKAL, and serves on the Advisory Board of BEAM. Recognised for her contributions, Janet’s accolades include the Singapore Tourism Awards’ Lifetime Achievement and the PCMA Global Meetings Executive of the Year Award.
Chief Executive Officer, Penang Convention & Exhibition Bureau (PCEB)
Ashwin Gunasekeran serves as the Chief Executive Officer of the Penang Convention & Exhibition Bureau (PCEB), the first state convention bureau in Northern Malaysia, established to advance the Business Events industry. A Penang native, Ashwin holds a Master’s degree in International Tourism from IMI University, Switzerland, and brings over 20 years of expertise in tourism and hospitality management, revenue analysis, business development, and turnaround strategies. Before joining PCEB, he was the Assistant Vice President of Group Sales & Marketing at Destination Resorts and Hotels, a subsidiary of Khazanah Nasional. During the pandemic, Ashwin spearheaded the Business Events Penang task force, positioning Penang as the first Malaysian state to launch "Next Normal Guidelines for Business Events Penang."
Honorary British Consul (Sabah) cum Managing Director, Asia Ability Training & Consulting
David Powell is the Managing Director of Asia Ability Sdn Bhd (Malaysia), Ability Expeditions Sdn Bhd, and Asia Ability Training Pte Ltd (Singapore). As a founding member of the Catalyst Global Network, which encompasses 50 partners globally, he oversees a full-time team of over 20 professionals across four countries. With more than 25 years of experience in corporate training and development in Asia, David is a seasoned consultant and facilitator, specialising in the design and implementation of effective leadership training and team development programs for corporate clients. He also provides consultancy services in organisational development and project management both locally and internationally. David earned his degree in Business Management from the University of Liverpool, UK, and is a fellow of the Royal Geographical Society, a professional member of the Association of Experiential Education, and an Accredited Trainer with the Human Resource Development Corporation in Malaysia.
Board of Director, World Trade Centers Association (WTCA) cum Group Managing Director, World Trade Centre Kuala Lumpur (WTCKL)
Dato’ Sri Dr. Irmohizam bin Ibrahim has been the Group Managing Director of World Trade Centre Kuala Lumpur (WTCKL) since 2019. Driven by passion and dedication, he has marked his name as the first Malaysian to become the Chairman of Conferences & Exhibitions (C&E) Member Advisory Council (MAC), World Trade Centers Association (WTCA) headquartered in New York, USA. In 2023, Dato’ Sri became the first Malaysian to be elected as the Board of Director of WTCA. Dato’ Sri joined the Malaysia External Trade Development Corporation (MATRADE) in 2020 as a member of the Board of Directors. Furthermore, Dato’ Sri was the former Board of Directors of Universiti Teknologi MARA (UiTM). His contributions in the Business Events (BE) industry are also significant as the Board of Directors of the Malaysian Convention & Exhibition Bureau (MyCEB), and Member of Advisory for the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS).
Managing Director & Chief Executive Officer of UFI, The Global Association of the Exhibition Industry (2015-2024)
Kai Hattendorf is one of the most prominent thought leaders in the global business events and exhibition industry, building on a decades-long legacy of transformation and innovation across the sector. In his decade as CEO of UFI, the Global Association of the Exhibition Industry, he spearheaded numerous initiatives and projects to develop the sector, drive public awareness, and grow the association’s reach and relevance. As Chair of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry, Kai drove advocacy work like the “Global Industry Manifesto,” creating a joint narrative for the whole events sector. Working with industry associations and global organisations like UNFCCC, OECD, and ISO, he set up and supports initiatives like the “Net Zero Carbon Events Initiative”. Kai’s work in the events industry has been recognized through numerous awards and recognitions around the world.Kai currently lives in Oslo, Norway
General Manager, Shangri-La Rasa Ria, Kota Kinabalu
Fiona Hagan serves as General Manager at Shangri-La Hotel Group, following her tenure as General Manager of Le Meridien Kota Kinabalu and leading the pre-opening team at St. Regis in Changsha, China. With extensive experience in sales and marketing, she has significantly impacted revenue management strategies across Malaysia, Australia, Thailand, Vietnam, and China. Fiona is deeply committed to sustainability, having initiated programs at Rasa Ria Resort that reduce plastic waste, conserve energy, and support local wildlife conservation. She actively promotes eco-friendly practices among staff and guests, fostering a culture of environmental consciousness. Her personal values align with Shangri-La's dedication to nature preservation and community engagement, making her an inspiring leader in the local hospitality industry. Fiona and her family proudly consider Sabah their Malaysian home.
International Bids Manager of Tourism New Zealand cum Member Board of Directors of ICCA
Leonie Ashford has successfully led the Tourism New Zealand Business Events team, driving growth and maximising competitive advantages. With nearly 15 years of experience, she is a dedicated advocate for the business events sector across Asia Pacific, emphasising collaboration and fostering strong industry relationships. Leonie is committed to leveraging best practices, promoting sustainable meeting solutions, and highlighting the positive legacies of conferences. In the past year, she spearheaded two major initiatives: hosting the ICCASkills Programme in September 2024 for 20 participants, advancing professional development, and presenting the winning campaign at the ICCA Best Marketing Awards during the November 2023 Congress in Bangkok. Her leadership continues to shape the future of New Zealand’s business events landscape.
Managing Director, Borneo Eco Tours
Albert Teo, a pioneer in ecotourism with over 47 years of experience, is the founder of Borneo Eco Tours, Sukau Rainforest Lodge, and the newly opened Utan Rainforest Lodge. His ventures have received accolades such as Asia’s Leading Green Hotel and the UNWTO Ulysses Award. A strong advocate of sustainable tourism, Albert established BEST Society, driving community empowerment initiatives like Kiulu Farmstay. An accomplished author and wildlife photographer, his latest book, Reflections of Sukau Rainforest Lodge, highlights his connection to Borneo’s natural heritage. Recognised as a Fellow of Edith Cowan University and adjunct professor at Universiti Malaysia Sabah, Albert continues to shape global ecotourism through collaborations, conferences, and transformative efforts to conserve nature and uplift communities.
Director of the Danau Girang Field Centre, Sabah and Professor, Cardiff University
Prof. Dr. Benoît Goossens is the Director of the Danau Girang Field Centre in the Lower Kinabatangan Wildlife Sanctuary, a research and training facility co-managed by Sabah Wildlife Department and Cardiff University, where he leads projects on biodiversity responses to habitat fragmentation and degradation. He is also a Professor at Cardiff University and has more than 25 years of experience in the field of conservation genetics, conservation biology and landscape ecology. Benoît holds a PhD in biology from University of Grenoble, France. He started working in Sabah back in 1999. He is holding a work permit from the Sabah State Government and is acting as an advisor for the Sabah Wildlife Department. Benoît is a member of the IUCN SSC Asian Wild Cattle, Asian Elephant, Crocodile and Primate Specialist Groups.
Global Director, Preferred by Nature's Sustainable Travel Programme
A seasoned Guatemalan expert, Saúl brings nearly 30 years of experience in sustainable tourism certification and environmental management. As Global Director of Preferred by Nature's Sustainable Travel Programme, he leads the strategic expansion of certification services worldwide. Over his career, he has conducted 500+ certification audits across Latin America and the Caribbean and was instrumental in creating Guatemala’s first sustainable tourism certification, the Green Deal. Saúl has collaborated with notable organisations, including the Rainforest Alliance, where he helped establish their sustainable tourism certification. As a consultant, he has supported USAID, Conservation International, FUNDESA, and the Guatemalan Chamber of Tourism, among others, working on innovative auditing systems and capacity-building initiatives. His dedication centers on advancing sustainable practices that benefit communities, nature, and the climate within the travel sector.
Managing Director General, Goyang Convention & Visitors Bureau
Peter Lee is a distinguished leader in Korea's Business Events industry, currently serving as the Managing Director of Goyang Convention & Visitors Bureau since 2016. With over 20 years of experience in MICE (Meetings, Incentives, Conferences, and Exhibitions), Peter has held influential roles, including board member and committee chair at the Korea MICE Association. Known for pioneering sustainability in MICE, he sits on the board of the Global Destination Sustainability Movement and leads the Korea Green MICE Alliance. Holding a Ph.D. in Sustainability in MICE, he has also contributed to Korea’s National Competency Standards for the industry. His achievements have been recognized with awards from Korea’s Ministry of Culture, Sports and Tourism, including the President’s Award in 2023.
President, Thailand Incentive and Convention Association (TICA) . Vice President, AFECA - Asia . Managing Director, CDM - Conference & Destination Management Thailand
Sumate has over 40 years of experience in Business Events, specialising in destination management, conferences, corporate events, and non-leisure travel projects in Thailand. His dedication to the industry earned him multiple terms as President of the Thailand Incentive and Convention Association (TICA). A long-standing member of the Society of Incentive Travel Excellence (SITE) for over 30 years, he now holds Honorary Member status. Passionate about mentoring talent and promoting sustainable development, Sumate collaborates with the Thailand Convention and Exhibition Bureau and industry associations on key projects. In 1988, he founded CDM-Creative Destination Management, later rebranded to Conference & Destination Management. His accolades include World Incentive Travel Personality (Asia) in 1993 and SITE Member of the Year in 1995.
Professor of Ritsumeikan University
Dr. Keiko Nishimoto, Professor of Ritsumeikan University, has 20+ years of experience in PCO and MICE business. She received a PhD in management science from Kyoto University in 2020. Keiko has been working with both CMP(Certified Meeting Professional) and ICCASkills, which are the education platforms and certification programs for meetings and events professionals. Keiko also serves as an advisor for various projects regarding destination marketing and management. She is one of the assessor of the GDS-Index(Global Destination Sustainability Index), and represent the country(Japan) as a board member of Asia-Pacific Council on Hotel and Restaurant Institutional Education (APacCHRIE).
Chief Executive Officer, Business Events Sarawak (BESarawak)
Amelia, a pioneer of BESarawak, brings 25 years of branding, marketing, and PR experience. Starting as a sales coordinator from the indigenous Bidayuh tribe, she is committed to advancing Sarawak’s business events sector. As CEO for 12 years, she led Sarawak to become Malaysia’s first destination to embrace legacy impact and sustainability, earning the ICCA Best Marketing Award (2021). Her Sarawak 2030 advocacy plan integrated business events into the Sarawak Government’s Post-COVID-19 Development Strategy. Amelia’s leadership has secured 26 destination marketing awards and five professional accolades, including her historic induction into the EIC Hall of Leaders 2023 and the Ahli Bintang Sarawak medal. These recognitions solidify the Government’s support for business events as a key driver of Sarawak’s growth.
Senior Manager of Asia GainingEdge cum Chapter Chair of ICCA, Asia Pacific Region
As Senior Manager Asia, Jane focuses on GainingEdge’s business and relationships in the continent. She also provides support to its consulting team and has contributed to meetings industry market studies. She co-authored two UN Tourism publications on the Asia Meetings Industry and has released a report on Accessibility in the Meetings Industry, in a joint project with BestCities and Rehabilitation International. She contributes to various trade publications including The Iceberg, TTG MICE, Meetings International and Sarawak’s International Journal for Business Events and Legacies - IJBEL. Jane has served on the panel of judges for various business events industry awards including ICCA Best Marketing Award; Asia Pacific Youth Challenge; Anak Sarawak Awards and Malaysia Business Events Awards. In 2022, Jane was elected as a volunteer leader for the International Congress & Convention Association – ICCA - as Chair of Asia Pacific Chapter up to 2026.
Founder - Director, Our SHINE GOGLOBAL Ltd, GOGLOBAL Accelerator & Group of Companies
Dr. h.c. Azeeza, a visionary business leader, began her journey in the 1990s with an American MNC’s membership team in Asia, working with thousands of global resorts. With over 10,000 hours of events and programs curated and delivered since 2002, she has empowered thousands of professionals and business leaders to align with their higher purpose and achieve extraordinary growth. As possibly the only Asian to share platforms on Conscious Business Transformation and Conscious Capitalism with global dignitaries, including Stanford professors, Silicon Valley investors, and renowned humanitarians like Marianne Williamson and Dr. Ivan Misner, Dr. Azeeza stands out in her field. Her organization, SHINE GOGLOBAL, has evolved into an impact investment platform, accelerating SMEs in travel, tourism, and hospitality to achieve exponential growth and global success. Driven by an audacious vision, she is revolutionizing business, travel, and lives through a structured and impactful approach.
Regional Director Asia Pacific, International Congress and Convention Association (ICCA)
With nearly two decades of expertise, Waikin Wong has made significant strides in medical communication, the meetings segment, and destination marketing/management. Her career has spanned major cities such as Kuala Lumpur, Hong Kong, Taipei, and Shanghai, where she has collaborated with leading pharmaceutical clients and international medical associations. Waikin is highly skilled in association management, working closely with key opinion leaders, government divisions, and industry experts. Her extensive managerial experience includes developing effective communication strategies for bidding, conference management, and targeted educational programs. Passionate about nurturing the next generation of professionals in the meetings industry and associations, Waikin Wong is a dedicated and seasoned expert committed to advancing the field.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, JWA Design & Build Sdn Bhd cum President of Sabah Young Business & Industry Leaders (SYBIL)
Datuk Ar. James Wong Kein Peng is a distinguished Sabahan Architect-Entrepreneur and the driving force behind JWA Design & Build Sdn Bhd, an award-winning design and construction company in Sabah. Leading a team of 50 management staff and 200 site workers, James exemplifies excellence in the industry. He also co-founded innovative Sabahan brands like UINAH Sabah, MissReno, GogoBox, and LuxuryTinyHomes, alongside various ongoing development projects. As the Founding President of Sabah Young Business & Industry Leaders (SYBIL), James fosters a thriving ecosystem for young Sabahan entrepreneurs. Appointed in 2024 to the DBKK Board of Advisors, he contributes valuable insights to city development. Passionate about Sabah’s potential, James envisions synergising with the government to enhance infrastructure, resolve key issues, and optimise underutilised resources for a prosperous future.
Senior Manager of Asia GainingEdge cum Chapter Chair of ICCA, Asia Pacific Region
As Senior Manager Asia, Jane focuses on GainingEdge’s business and relationships in the continent. She also provides support to its consulting team and has contributed to meetings industry market studies. She co-authored two UN Tourism publications on the Asia Meetings Industry and has released a report on Accessibility in the Meetings Industry, in a joint project with BestCities and Rehabilitation International. She contributes to various trade publications including The Iceberg, TTG MICE, Meetings International and Sarawak’s International Journal for Business Events and Legacies - IJBEL. Jane has served on the panel of judges for various business events industry awards including ICCA Best Marketing Award; Asia Pacific Youth Challenge; Anak Sarawak Awards and Malaysia Business Events Awards. In 2022, Jane was elected as a volunteer leader for the International Congress & Convention Association – ICCA - as Chair of Asia Pacific Chapter up to 2026.
Founder - Director, Our SHINE GOGLOBAL Ltd, GOGLOBAL Accelerator & Group of Companies
Dr. h.c. Azeeza, a visionary business leader, began her journey in the 1990s with an American MNC’s membership team in Asia, working with thousands of global resorts. With over 10,000 hours of events and programs curated and delivered since 2002, she has empowered thousands of professionals and business leaders to align with their higher purpose and achieve extraordinary growth. As possibly the only Asian to share platforms on Conscious Business Transformation and Conscious Capitalism with global dignitaries, including Stanford professors, Silicon Valley investors, and renowned humanitarians like Marianne Williamson and Dr. Ivan Misner, Dr. Azeeza stands out in her field. Her organization, SHINE GOGLOBAL, has evolved into an impact investment platform, accelerating SMEs in travel, tourism, and hospitality to achieve exponential growth and global success. Driven by an audacious vision, she is revolutionizing business, travel, and lives through a structured and impactful approach.
Regional Director Asia Pacific, International Congress and Convention Association (ICCA)
With nearly two decades of expertise, Waikin Wong has made significant strides in medical communication, the meetings segment, and destination marketing/management. Her career has spanned major cities such as Kuala Lumpur, Hong Kong, Taipei, and Shanghai, where she has collaborated with leading pharmaceutical clients and international medical associations. Waikin is highly skilled in association management, working closely with key opinion leaders, government divisions, and industry experts. Her extensive managerial experience includes developing effective communication strategies for bidding, conference management, and targeted educational programs. Passionate about nurturing the next generation of professionals in the meetings industry and associations, Waikin Wong is a dedicated and seasoned expert committed to advancing the field.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, JWA Design & Build Sdn Bhd cum President of Sabah Young Business & Industry Leaders (SYBIL)
Datuk Ar. James Wong Kein Peng is a distinguished Sabahan Architect-Entrepreneur and the driving force behind JWA Design & Build Sdn Bhd, an award-winning design and construction company in Sabah. Leading a team of 50 management staff and 200 site workers, James exemplifies excellence in the industry. He also co-founded innovative Sabahan brands like UINAH Sabah, MissReno, GogoBox, and LuxuryTinyHomes, alongside various ongoing development projects. As the Founding President of Sabah Young Business & Industry Leaders (SYBIL), James fosters a thriving ecosystem for young Sabahan entrepreneurs. Appointed in 2024 to the DBKK Board of Advisors, he contributes valuable insights to city development. Passionate about Sabah’s potential, James envisions synergising with the government to enhance infrastructure, resolve key issues, and optimise underutilised resources for a prosperous future.
GET EXPERIENCE
Creating immersive experiences that leave lasting impressions, foster meaningful connections, and drive tangible outcomes for both organisers and attendees
Review today’s detailed schedule to maximise your engagement at the 2nd International Business Events Forum - BE in SABAH 2025. Each session is strategically designed to deliver key insights and facilitate valuable networking opportunities.
Special Guest - YB Sivakumar, MyCEB Chairman
Join us as we officially open EventXpo 2025, Malaysia’s premier business events marketplace. The ceremony will be graced by distinguished guests, industry leaders, and key government representatives, marking the beginning of three impactful days of exhibitions, knowledge exchange, and collaboration.
Celebrate this milestone moment as we unite the business events community under the theme of innovation, partnership, and purposeful growth.
Featured Speaker:
Margaret Ma Connolly, President & CEO, Informa Markets Asia
Moderator:
Datuk Dr. M Gandhi, President, MACEOS
Gain firsthand insights from one of Asia’s most influential industry leaders as Margaret Ma Connolly shares her perspectives on the evolving exhibition landscape, cross-border opportunities, and what it takes to lead in a fast-changing market. A thought-provoking conversation moderated by Datuk Dr. M Gandhi. Moderated by Datuk Dr. M Gandhi, this session offers sharp insights into leadership, innovation, and the future of our industry.
by Tourism Malaysia
Get ready for Visit Malaysia Year 2026! This session reveals the bold roadmap to elevate Malaysia’s tourism landscape, drive trade, and celebrate cultural richness on a global stage. Discover how industry players can align their strategies, collaborate effectively, and tap into the momentum of this high-impact national campaign.
by Will Kataria
Country Head & Senior Director, CVENT
Discover how organisations can harness the power of events as a strategic growth engine. In this session, Will Kataria shares key insights on leveraging data, technology, and experience design to drive measurable business outcomes through impactful event strategies. Learn how to turn every event into a catalyst for engagement, conversion, and long-term value.
by Yusno Yunos
Vice President – Innovation, MACEOS
Jointly developed by MACEOS and Universiti Teknologi MARA (UiTM), the Sustainability Event Framework sets a new standard for environmentally responsible and ethically-managed business events in Malaysia. This initiative promotes practical, scalable best practices to guide the industry toward a more sustainable future.
by Dr. Masrur Mohd Khir
Senior Lecturer, Faculty of Business and Management
Universiti Teknologi MARA
Malaysia’s eSports scene is growing rapidly, but what’s holding it back from making a bigger regional impact? This session delves into the critical gaps in infrastructure, regulation, and talent, while identifying what’s needed to build a sustainable, competitive eSports event ecosystem in Malaysia.
by Dr. Dr Norol Hamiza Zamzuri
Associate Professor, Faculty of Business and Management
Universiti Teknologi MARA
Can business events drive impact without leaving a heavy footprint? This session explores how Malaysia can champion sustainability in the events sector through greener strategies, purposeful planning, and triple-bottom-line thinking, proving that events can deliver value for profit, people, and the planet.
by Dr. Khairiah binti Ismail
Senior Lecturer & Programme Director,
School of Hospitality, Tourism & Events
Faculty of Social Sciences & Leisure Management,
Taylor’s University
Behind every show is a story of preparation and precaution. This session explores the hidden risks behind music events, from crowd dynamics and unpredictable weather to technical glitches and crisis response. Learn how event professionals are navigating these challenges with smart strategies to deliver safe, seamless, and memorable experiences.
Step into the EventXpo Circle, an exclusive session for exhibitors to connect, collaborate, and spark new opportunities. Build meaningful partnerships and expand your network in a relaxed, business-friendly setting where great events begin with great connections
Raise your glass and connect ahead of the celebration. This exclusive networking session offers a stylish prelude to the MBEA 2025 Gala Night — an opportunity to mingle with finalists, VIPs, and industry leaders in an elegant and relaxed setting before the evening’s festivities begin.
Celebrate excellence, innovation, and impact at the MBEA 2025 Gala Night, the industry’s most prestigious evening honouring the trailblazers of Malaysia’s business events sector. A night of recognition, inspiration, and memorable moments.
Note : By invitation only or purchase of table
Join us for the official launch of Kind Malaysia 2025, a meaningful initiative dedicated to promoting kindness, social impact and purpose-driven collaboration. The opening ceremony will bring together dignitaries, changemakers and corporate leaders to celebrate the power of compassion in action, where businesses and communities unite to create a better, more inclusive Malaysia.
Moderator:
Jane Vong Holmes, Advisor, MACEOS
Panellists:
- Dato’ Vincent Lim, President, Asian Federation of Exhibition and Convention Associations (AFECA)
- Datuk Dr. M Gandhi, President, MACEOS
- Hosea Andreas Runkat, Chairman, Indonesia Exhibition Companies Association (IECA/ASPERAPI)
- Loy Joon How, President, Thailand Exhibition Association (TEA)
The Business Events (BE) industry is a powerful engine for economic growth, innovation, and cross-sector development. Across Asia, BE is gaining momentum, fuelled by rising professionalism, strategic collaboration, and strong government support.
In this thought-provoking panel, regional leaders explore how the industry is building platforms for deeper commitment, smarter partnerships, and greater industry readiness across ASEAN and beyond.
by Sabariah Ahmad
Acting Head, Cyber Security Proactive Services Division, CyberSecurity Malaysia
As the business events industry becomes increasingly digital, cybersecurity is no longer optional. This session uncovers key risks such as data breaches and phishing, and offers practical strategies to protect your systems, platforms, and attendee data. Learn how to stay compliant, build trust, and safeguard your brand in a hyper-connected world.
by Hawanisa Roslan
Sales Manager, Evenesis
How well do you really know your event audience? This session explores how uncovering and leveraging hidden data can lead to smarter planning, deeper engagement, and better event outcomes. Learn practical tech strategies that go beyond the basics — and actually deliver results.
by Jowell Beh
Regional Inclusion Lead, APAC-Informa PLC
Inclusion is more than the right thing to do. It is a strategic edge. This session explores how embracing diversity, equity and accessibility can enhance event experiences, expand audience reach and strengthen brand value. Discover how inclusive practices drive innovation and create lasting impact in today’s competitive events landscape.
by Ch’ng Chor Ban CEM, SEPC, DEC
Faculty Advisory Committee Member, International Association of Exhibitions and Events (IAEE)
Senior Lecturer, School of Hospitality, Tourism and Events,
Taylor’s University
Venue : Hospitality Suite, Exhibition Hall 4
Note:
Open to certified CEM holders and the public
Registration is required. Please bring your laptop.
Thinking of renewing your CEM? This session provides practical tips and straightforward guidance on how to maintain your certification with confidence. Learn how to track your credits, submit documentation and avoid common mistakes through insights from those who have successfully completed the process.
by Teh Yong Lin
Founder, UNSEEN MATTERS
Gifting is more than a gesture. It’s a powerful storytelling tool. This session explores how thoughtful, well-integrated gifting strategies can enhance brand experience, deepen audience connection, and leave a lasting impression long after the event ends.
by Kevin Ng
Head of Commercial Asia Pacific, JUBLIA
Big data is transforming the way events are planned, executed and measured. This session explores how data-driven insights can optimise attendee engagement, personalise experiences and drive meaningful outcomes. Learn how to harness analytics to elevate event strategy and performance.
A dynamic platform uniting students from across the country to pitch bold ideas and innovative event solutions to industry leaders. More than just a competition, this national challenge is a launchpad for the next generation of business events professionals to showcase creativity, strategic thinking and industry readiness.
Participating Institutions:
• Asia Pacific University of Technology & Innovation (APU)
• Berjaya University College
• Management & Science University (MSU)
• Sunway University
• Taylor’s University
• Universiti Utara Malaysia (UUM)
• UCSI University Kuching Campus, Sarawak
Speaker:
Marcus Tan Wei Loon
Executive Director
Baker Tilly Monteiro Heng Tax Services Sdn Bhd
Venue: Hospitality Suite, Exhibition Hall 4
The recent expansion of Sales and Service Tax (SST) regulations has raised important questions across the business events sector. This session provides practical guidance on how SST impacts organisers, suppliers and venues — and what you need to do to remain compliant and financially prepared.
ELITE Programme – MACEOS x Taylor’s University
Witness the official signing of a strategic collaboration between MACEOS and Taylor’s University under the ELITE (Events Leadership, Innovation, Training and Entrepreneurship) Programme. This partnership aims to bridge academia and industry, nurturing future-ready talent and strengthening professional pathways in Malaysia’s business events sector.
Speakers:
• Datuk Dr. M Gandhi, President, MACEOS
• Rahul Bharadwaj, CMP, Chair, Young Industry Professionals, MACEOS
Tomorrow’s leaders are making their mark today. This session highlights the voices of young changemakers driving transformation in the business events industry. Discover how emerging talent, mentorship, and leadership opportunities are shaping a more dynamic, inclusive, and future-ready sector.
Result Announcement & Group Photo
Celebrate the outstanding ideas and talent showcased by student teams from across the country. Join us as we announce the winners of the Malaysia Business Events National Challenge 2025, followed by a group photo to mark this proud moment with all participants, judges, and supporters.
ELEVATE YOUR EXPERTISE
Join BE in Sabah 2025 for unparalleled networking, expert sessions, and valuable strategies to drive your success.
From 7th to 9th August, Kind Malaysia 2025 took place
From Vision to Action : Advancing Sustainable and Responsible Events
EventXpo 2025, Malaysia’s premier business events marketplace, is set to
be in sabah 2024
be in sabah 2025
Tanjung Lipat, Jalan Tun Fuad Stephens,
88400, Kota Kinabalu,
Sabah, Malaysia.
The Sabah International Convention Centre is in Kota Kinabalu city, it is situated on the seafront next to the Kota Kinabalu Port along Jalan Tun Fuad Stephens towards Tanjung Lipat. The distance from KKIA is 11km.
Fast growing air connectivity to Kota Kinabalu places Kota Kinabalu International airport (KKIA) the second busiest airport in Malaysia. There are direct flights from Perth, Singapore, Seoul, Tokyo, Brunei, Bangkok, Hong Kong and many more regional hubs. Full service carrier and low cost carriers operate over 25 daily direct flights between Kuala Lumpur and Kota Kinabalu. BKI is the airport code for Kota Kinabalu International Airport.
